Agricultural business activities commonly operate with perverse economic incentives that inadvertently cause damage to the very ecosystem services which enable agriculture and vibrant economic systems to thrive. Predator Conservation Alliance is participating in an eco-labeling venture that aims to harness market forces to support the dual goals of wildlife conservation and sustainable human economies. We seek to build upon our embryonic work in administering our Predator Friendly certification by creating larger economies of scale for Predator Friendly products through collaborating with other conservation groups who are engaged in similar and related facets of trade in ecologically sustainable products. Our vision requires cost-effective, credible, and nimble certification procedures; an education campaign targeted at consumers; and efficient distribution and marketing support for conscientious producers.
